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The first known example of a slab-serif letterform is woodblock lettering on an 1810 lottery advertisement from London. [7] Slab-serif type was perhaps first introduced by London typefounder Vincent Figgins under the name "Antique", appearing in a type-specimen dated 1815 (but probably issued in 1817). [8] [1] [b]
The Georgia state government cited Gotham's "clean, fresh lines" and variations that "offer a variety of options for use in all marketing, advertising and signage applications" as reason for its use. [26] Starbucks used the typeface in conjunction with the 2008 presidential election to advertise an offer of free coffee to people who vote.
This is an accepted version of this page This is the latest accepted revision, reviewed on 8 February 2025. Art of arranging type "Typographer" redirects here. For the typewriter, see Typographer (typewriter). Not to be confused with Type design, Topography, Typology, or Topology. A specimen sheet of the Trajan typeface, which is based on the letter forms of capitalis monumentalis or Roman ...
Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style.
Examples of communication design practices include information architecture, editing, typography, illustration, web design, animation, advertising, ambient media, visual identity design, performing arts, copywriting and professional writing skills applied in the creative industries.
Grids and templates are page layout design patterns used in advertising campaigns and multiple-page publications, including websites. A grid is a set of guidelines, able to be seen in the design process and invisible to the end-user/audience, for aligning and repeating elements on a page. A page layout may or may not stay within those ...
Specimens of typefaces designed by Eric Gill. Type design is the art and process of designing typefaces.This involves drawing each letterform using a consistent style. The basic concepts and design variables are described below.
Optima was first manufactured as a foundry version in 1958 by Stempel of Frankfurt, and by Mergenthaler in America shortly thereafter. It was released to the public at an exhibition in Düsseldorf the same year. Zapf himself wanted to name the new type face New Roman, but the marketing staff insisted that it be named Optima. [7]