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Lido Anthony "Lee" Iacocca (/ ˌ aɪ. ə ˈ k oʊ k ə / EYE-ə-KOH-kə; October 15, 1924 – July 2, 2019) was an American automobile executive who developed the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and then revived the Chrysler Corporation as its CEO during the 1980s. [1]
Chrysler president Lee Iacocca was quoted in the March 10, 1987 LA Times as saying: For Chrysler, the attractions are Jeep, the best-known automotive brand name in the world; a new . . . assembly plant at Bramalea, Canada, and a third distribution system giving us access to a larger market. [112]
Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [19] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...
Some former AMC/Jeep dealers were consolidated with Chrysler-Plymouth franchises. Up to this point, Chrysler-Plymouth outlets needed a sport utility vehicle (SUV) to sell, and adding the Jeep line helped dealers offer customers a range of vehicles in a rapidly growing market segment. The merger may have helped the individual dealerships that ...
Chrysler was founded by Walter Chrysler on June 6, 1925, [1] when the Maxwell Motor Company (est. 1904) was re-organized into the Chrysler Corporation. [2]Walter Chrysler had originally arrived at the ailing Maxwell-Chalmers company in the early 1920s, having been hired to take over and overhaul the company's troubled operations just after a similar rescue job at the Willys car company.
Jeffrey Lee Eaddy, 45, of Durham, was riding his 2002 Yamaha motorcycle east on N.C. 98 just before 4 p.m. when he hit the back of a 2008 Jeep waiting to turn left onto Chandler Road, police said ...