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Surfer is an integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom.The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred on a Polynesian surfer successfully taking on a gigantic wave.
Since Lady Gaga's "Bad Romance" in 2009, every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [ 1 ]
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
1995: Advertising Age—Greatest Commercial [11] 1999: TV Guide—Number One Greatest Commercial of All Time [24] 2003: WFA—Hall of Fame Award (Jubilee Golden Award) 2007: Best Super Bowl Spot (in the game's 40-year history) [25] It ranked at number 38 in Channel 4's 2000 list of the "100 Greatest TV Ads". [26]
YouTube, the internet’s biggest streaming video platform, delivered a healthy 13.8% increase in global ad revenue for the year-end 2024 quarter to surpass $10 billion for the first time. YouTube ...
Cresta International Advertising Awards: Creative Standards International: Creative excellence in international advertising, digital design and marketing communications United Kingdom: The Annual: Creativepool: Global award for all creative disciplines, includes People's Choice and awards for both companies and individuals United Kingdom
"Got Milk?" advertising on a barn in Marathon County, Wisconsin. The initial Got Milk? phrase was created by the American advertising agency Goodby Silverstein & Partners.In an interview in Art & Copy, a 2009 documentary that focused on the origins of famous advertising slogans, Jeff Goodby and Rich Silverstein said that the phrase almost didn't turn into an advertising campaign.
There were numerous different TV, radio and print ads. [6] Mastercard registered Priceless as a trademark. [7] Actor Billy Crudup has been the voice in the US market; actor Jack Davenport was the voice in the UK. The original idea and concept of the campaign stems from the advertising agency of McCann Erickson (as it was named in 1997). [8]
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related to: top creative ad campaigns of all time youtube