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Surfer is an integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom.The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred on a Polynesian surfer successfully taking on a gigantic wave.
The opening kickoff of Super Bowl XLVII. Super Bowl games have frequently been among the United States' most-watched television broadcasts.In 2024, Super Bowl LVIII set an all-time record for viewership at the game, with an average of 123.7 million viewers across all platforms according to Nielsen and Adobe Analytics, exceeding a record set the previous year at Super Bowl LVII (115.1 million ...
1995: Advertising Age—Greatest Commercial [11] 1999: TV Guide—Number One Greatest Commercial of All Time [24] 2003: WFA—Hall of Fame Award (Jubilee Golden Award) 2007: Best Super Bowl Spot (in the game's 40-year history) [25] It ranked at number 38 in Channel 4's 2000 list of the "100 Greatest TV Ads". [26]
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
It has been recognized as "one of the most influential" ad campaigns in the history of marketing, [10] [2] or one of the "most unforgettable images in modern American advertising". [8] TV Guide put it among the "top 100 ads of all time". [10] It became the organization's "calling card." [8] The ad had varying impacts on viewers.
12. Samsung - Olympic Anthem (2016) This Samsung ad made for the 2016 games in Rio de Janeiro is an uplifting place to start our advertising journey. It stitches together lyrics from several ...
Secret Tournament" (also known as "Scorpion KO" or "The Cage") was a Nike global advertising campaign coinciding with the 2002 FIFA World Cup. [1] With a marketing budget estimated at US$100 million, [ 2 ] the advert featured 24 top contemporary football players and former player Eric Cantona as the tournament "referee".
Since Lady Gaga's "Bad Romance" in 2009, every video that has reached the top of the "most-viewed YouTube videos" list has been a music video. In November 2005, a Nike advertisement featuring Brazilian football player Ronaldinho became the first video to reach 1,000,000 views. [ 1 ]