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Sales would continue to decline during the July 4th weekend, with Bud Light dropping to the 14th place in popularity, falling behind Pabst Blue Ribbon and Miller Lite. [99] During the weekend Anheuser-Busch offered a $15 rebate on Bud-Light, effectively making it free. [100]
Miller Lite is a 4.2% ABV light American lager beer sold by Molson Coors (previously MillerCoors) of Chicago, Illinois. [1] [4] It was first produced in 1975.
During the merger discussions between Molson Coors and SABMiller in 2015, the U.S. Department of Justice (DOJ) agreed to the proposed deal only on the basis that SABMiller "spins off all its MillerCoors holdings in the U.S.—which include both Miller- and Coors-held brands—along with its Miller brands outside the U.S."
Miller Lite on Instagram: "Luke Combs is back on tour. To celebrate, we're dropping the new Miller Lite x Luke Combs Tour Trucker hat on 4/17, restocking daily until 4/20. Get yours while they last."
Coors Light was reintroduced in 1978 to compete with Miller Lite as a "diet beer". [1] Coors markets its other product, Coors Banquet Beer as "America's fine light" because it was lighter in body and color than other beers when it was introduced.
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