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  2. eCRM - Wikipedia

    en.wikipedia.org/wiki/ECRM

    The eCRM or electronic customer relationship management encompasses all standard CRM functions with the use of the net environment i.e., intranet, extranet and internet. Electronic CRM concerns all forms of managing relationships with customers through the use of information technology ( IT ).

  3. Customer relationship management - Wikipedia

    en.wikipedia.org/wiki/Customer_relationship...

    The concept of customer relationship management started in the early 1970s, when customer satisfaction was evaluated using annual surveys or by front-line asking. [6] At that time, businesses had to rely on standalone mainframe systems to automate sales, but the extent of technology allowed them to categorize customers in spreadsheets and lists.

  4. Consumer relationship system - Wikipedia

    en.wikipedia.org/wiki/Consumer_relationship_system

    Consumer relationship systems (CRS) are specialized customer relationship management (CRM) software applications that are used to handle a company's dealings with its customers. [1] Current consumer relationship systems integrate the software with telephone and call recording systems as well as with corporate systems for input and reporting ...

  5. Questionnaire construction - Wikipedia

    en.wikipedia.org/wiki/Questionnaire_construction

    What is often referred to as "adequate questionnaire construction" is critical to the success of a survey. Inappropriate questions, incorrect ordering of questions, incorrect scaling, or a bad questionnaire format can make the survey results valueless, as they may not accurately reflect the views and opinions of the participants.

  6. Customer intelligence - Wikipedia

    en.wikipedia.org/wiki/Customer_intelligence

    Customer intelligence is a key component of effective customer relationship management (CRM), and when effectively implemented it is a rich source of insight into the behaviour and experience of a company's customer base. As an example, some customers walk into a store and walk out without buying anything.

  7. Relationship management - Wikipedia

    en.wikipedia.org/wiki/Relationship_management

    Download as PDF; Printable version; In other projects ... In business, relationship management may refer to: Customer relationship management; Supplier relationship ...

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