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Hi-Chew candies are individually wrapped in logo-stamped foil or plain white wax paper (depending on the location). Each individual candy piece has an outer white coating (the same for most flavors) and a colored, flavored interior.
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The candy quickly became popular among baseball players, a fad started by Japanese baseball player Junichi Tazawa of the Boston Red Sox. Morinaga signed a sponsorship deal with the Red Sox in 2012 and Hi-Chew's popularity spread quickly in the 2010s. Morinaga began reverse imports of American Hi-Chew flavors to Japan in 2023. [10] [11]
The story was updated on Sept. 18, 2024. The Japanese maker of a popular fruity candy secured local incentives worth $2.9 million Tuesday to help expand its operations in Mebane, adding 204 more ...
The Japanese candy company Morinaga will increase production of the chewy, fruity candy in Orange County. Maker of HI-CHEW candy is building a second NC plant. Here’s what it plans for Mebane site
A Palm Springs home has been decorated in celebration of the HI-CHEW candy brand but only the winners of sweepstakes will be able to actually stay there.
Taichiro Morinaga (森永 太一郎, 1865–1937) was a Japanese philanthropist and entrepreneur. In 1899, he founded what would become Morinaga & Co, the first modern candy company in Japan, and the first to mass-produce chocolates in the country.
Hi-Chew candies are individually wrapped in logo-stamped foil or plain white wax paper (depending on the localization). Konpeitō: This sugar candy was introduced by the Portuguese in the 16th century, and is a small toffee sphere (5 mm in diameter) with a pimply surface, made from sugar, water, and flour, in a variety of colors.