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After 14 years of planning and negotiations, McDonald's Canada president George Cohon was permitted to open the first McDonald's in Russia by the Soviet government in 1990. The entry of the iconic American brand into the country was seen as a symbol of ongoing economic and political reforms in the Soviet Union .
McDonald's said Monday it plans to "de-arch" all restaurants in Russia, meaning its name, branding, menu, and logo can't be used.
Opening of the first Vkusno i tochka restaurant in Pushkin Square, Moscow, 12 June 2022.Formerly the first Russian McDonald's in the country. On 8 March 2022, facing continued pressure due to the Russian invasion of Ukraine, McDonald's announced the temporary suspension of operation of its restaurants in Russia, while also announcing at the same time that it would continue to pay its employees ...
The world's largest burger chain, which owns about 84% of its nearly 850 restaurants in Russia, will take a related non-cash charge of up to $1.4 billion following its sale.
Two months after the Berlin Wall fell, another powerful symbol opened its doors in the middle of Moscow: a gleaming new McDonald’s. It was the first American fast-food restaurant to enter the ...
Following the 2022 Russian invasion of Ukraine, the McDonald's brand pulled out of Russia and all former McDonald's locations were sold to local chains, with many being rebranded as fast-food restaurants under the Vkusno i tochka brand serving nearly identical fare to the previous McDonald's locations in the country. [118]
Western companies with iconic brands like Coca-Cola that exit Russia face years of battling knockoffs and unauthorized imports clamoring to fill the void they leave behind, a risky bid as courts ...
The "golden arches" arrived in Moscow in 1990, and became an iconic symbol of American capitalism as the Soviet Union fell.