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Within qualitative marketing research, an innovation game is a form of primary market research developed by Luke Hohmann where customers play a set of directed games as a means of generating feedback about a product or service. The research is primary because the data collected is gathered directly from customers or prospects and is intended to ...
Gamestorming is a set of practices for facilitating innovation in the business world. A facilitator leads a group towards some goal by way of a game, a structured activity that provides scope for thinking freely, even playfully. The word gamestorming, itself as a neologism, is a portmanteau suggestive of using games for brainstorming. [1]
Examples of gamification in business context include the U.S. Army, which uses military simulator America's Army as a recruitment tool, and M&M's "Eye Spy" pretzel game, launched in 2013 to amplify the company's pretzel marketing campaign by creating a fun way to "boost user engagement." Another example can be seen in the American education system.
Business war gaming, corporate war gaming or business wargaming is an adaptation of the art of simulating moves and counter-moves in a commercial setting. In a complex global and competitive world, formulating a plan without testing it against likely external reactions is the equivalent of walking into a battlefield without the right weapons or a plan to win.
Organizers for the Paris 2024 Games lay out an innovative plan that looks to reimagine what the Olympics look like.
Innovative Concepts in Entertainment was founded in 1982 by Ralph Coppola. In 1982, the company created Chexx , which thrust them into popularity. They would continue to produce redemption games, and later produce the game Cyclone in 1995, which became even more successful. [ 6 ]