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In sociology and statistics research, snowball sampling [1] (or chain sampling, chain-referral sampling, referral sampling [2] [3]) is a nonprobability sampling technique where existing study subjects recruit future subjects from among their acquaintances. Thus the sample group is said to grow like a rolling snowball.
Consecutive sampling, also known as total enumerative sampling, [7] is a sampling technique in which every subject meeting the criteria of inclusion is selected until the required sample size is achieved. [8] [9] Snowball sampling, involving the first respondent referring an
A visual representation of the sampling process. In statistics, quality assurance, and survey methodology, sampling is the selection of a subset or a statistical sample (termed sample for short) of individuals from within a statistical population to estimate characteristics of the whole population. The subset is meant to reflect the whole ...
Visualization of snowball sampling technique showing two sampling zones. The first-order zone contains 7 individuals (black nodes). The second-order zone contains individuals that have direct contact to individuals in the first-order zone. The circles indicate the boundaries of the zones.
In statistics, survey sampling describes the process of selecting a sample of elements from a target population to conduct a survey. The term "survey" may refer to many different types or techniques of observation. In survey sampling it most often involves a questionnaire used to measure the characteristics and/or attitudes of people.
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In social science research, snowball sampling, or "snowballing": a technique for developing a research sample; In researching a field, snowballing is another name for Pearl growing; In chemical and industrial engineering, snowballing is the second and last phase, after aggregation, of the pelletization process.