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The International Marketing Review is a peer-reviewed academic journal published by Emerald Group Publishing. It was established in 1983. The editors-in-chief are Jeryl Whitelock (University of Bradford) and John Cadogan (University of Loughborough).
Chetty, Sylvie, and Desiree Blankenburg Holm. "Internationalisation of small to medium-sized manufacturing firms: a network approach." International business review 9, no. 1 (2000): 77–93. Chetty, Sylvie. "The case study method for research in small-and medium-sized firms." International small business journal 15, no. 1 (1996): 73–85.
Among his authored works are publications in academic journals, including Journal of World Business, Journal of Business Ethics, [3] British Journal of Management, [4] Journal of Business Research, [5] International Business Review, [6] and European Journal of Marketing [7] as well as books such as Contemporary Challenges to International ...
Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally, and internationally. [3] [4] International marketing is the application of marketing principles in more than one country, by companies overseas or across national borders. [5]
Steve Jobs's marketing skills have been credited for reviving Apple Inc. and turning it into one of the most valuable brands. [1] [2] Marketing is the act of satisfying and retaining customers. [3] It is one of the primary components of business management and commerce. [4] Marketing is typically conducted by the seller, typically a retailer or ...
The International Journal of Bank Marketing is a peer-reviewed academic journal in the field of financial services marketing. It was established in 1983 by MCB University Press (now Emerald Group Publishing ).
The Journal of Marketing is a bimonthly scholarly journal that publishes peer-reviewed research in marketing. It is published by the American Marketing Association . Established in 1936, It is the fourth-oldest major journal covering marketing issues; others include the Harvard Business Review (1920), the Journal of Retailing (1925), and the ...
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