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In communication, media (sing. medium) are the outlets or tools used to store and deliver semantic information or contained subject matter, described as content. [1] [2] The term generally refers to components of the mass media communications industry, such as print media (), news media, photography, cinema, broadcasting (radio and television), digital media, and advertising. [3]
Through mass communication, information can be transmitted quickly to many people who do not necessarily live near the source. Mass communication is practiced through various channels known as mediums, which include radio, television, social networking, billboards, newspapers, magazines, books, film, and the Internet. In this modern era, mass ...
The invention of the Internet has also allowed breaking news stories to reach around the globe within minutes. This rapid growth of instantaneous, decentralised communication is often deemed likely to change mass media and its relationship to society. "Cross-media" means the idea of distributing the same message through different media channels.
However, using social media as a news gateway also presents several implications which can be challenging to guide through. Some of the most current issues regarding using social media as a news source are: Spreading of false news; The "news finds me" perception; Biased news articles News containing disturbing image or video content
It is possible for the message to be changed or corrupted by government officials once the main source releases it. There is no way to predetermine how the larger population or audience will absorb the message. They can choose to listen, analyze, or ignore it. Dissemination in communication is widely used in the world of broadcasting.
The concept of mediatization still requires development, and there is no commonly agreed definition of the term. [4] For example, a sociologist, Ernst Manheim, used mediatization as a way to describe social shifts that are controlled by the mass media, while a media researcher, Kent Asp, viewed mediatization as the relationship between politics, mass media, and the ever-growing divide between ...
Television (TV) news is considered by many to be the most influential medium for journalism. [13] For most of the American public, local news and national TV newscasts are the primary news sources. [14] Not only the numbers of audience viewers, but the effect on each viewer is considered more persuasive ("The medium is the message"). [15]
See also References External links A advocacy journalism A type of journalism which deliberately adopts a non- objective viewpoint, usually committed to the endorsement of a particular social or political cause, policy, campaign, organization, demographic, or individual. alternative journalism A type of journalism practiced in alternative media, typically by open, participatory, non ...