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Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
It implements sales promotion analysis, automates the tracking of a client's account history for repeated sales or future sales and coordinates sales, marketing, call centers, and retail outlets. It prevents duplicate efforts between a salesperson and a customer and also automatically tracks all contacts and follow-ups between both parties.
2 Free software. 3 See also. ... Download QR code; Print/export ... Reporting software is used to generate human-readable reports from various data sources ...
Sample (Random): Specifies whether the product supports selecting a random sample of rows from the table/file (population). Sample (Monetary unit): Specifies whether the product supports selecting a monetary unit sample of rows from the table/field (population). This is also known as dollar-unit sampling (when values are in U.S. currency).
A pivot table field list is provided to the user which lists all the column headers present in the data. For instance, if a table represents sales data of a company, it might include Date of sale, Sales person, Item sold, Color of item, Units sold, Per unit price, and Total price. This makes the data more readily accessible.
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