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Slogan as it appears on a 1959 poster Slogan on an advertising hoarding (on right) in Birmingham's Moor Street, 1979 "Drinka pinta milka day" was an advertising slogan used by the British Milk Marketing Board and Dairy Council.
From 1959 until the late 1970s, it had marketed milk under the slogan "drinka pinta milka day". [2] [3] Market research in the late 1970s had shown that younger age groups regarded milk as old fashioned and boring, and sales were declining. [4] [5] The MMB wanted to reinvigorate the product with a new slogan. [5]
From the 1950s onwards, there were several memorable advertising campaigns by the Milk Marketing Board. Slogans included "full of natural goodness", "is your man getting enough?", "milk's gotta lotta bottle" (written by the advertising executive Rod Allen), and "drinka pinta milka day" designed by the advertising agency Ogilvy. [3]
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She appeared on television and in the Dairy Council advertisements as the "drinka pinta milka day" girl. [8] By the end of the 1950s, the brothers were running Candy Corner, tobacconists and confectioners, on the edge of Kensington.
She appeared on television and in the Dairy Council advertisements as the "drinka pinta milka day" girl. [5] She was previously married to billionaire businessman David Barclay. Pelling is one of the judges of the annual International Firework Competition in Monte Carlo. [6] He has worked from studios in Kensington (west London) and Monte Carlo.
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