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Special K is an American brand of breakfast cereal and meal bars originally manufactured by Kellogg's. The cereal was introduced to the United States in 1955. [ 1 ] It is made primarily from grains such as lightly toasted rice , wheat and barley .
Kellogg's introduced Product 19 in 1967 in response to General Mills' Total, which claimed to contain the entire daily nutritional requirement of vitamins and minerals. [2] Like Total, Product 19 was fortified with the US recommended daily allowance of vitamins and minerals. [3] Unlike Total, Product 19 was a multi-grain cereal.
For years, W. K. Kellogg assisted his brother in research to improve the vegetarian diet of the Battle Creek Sanitarium's patients, especially in the search for wheat-based granola. The Kelloggs are best known for the invention of the breakfast cereal corn flakes. The development of the flaked cereal in 1894 has been variously described by ...
New tests done by the Environmental Working Group have found 21 oat-based cereals and snack bars popular amongst children to have "troubling levels of glyphosate." The chemical, which is the ...
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In emphasizing cereal's convenience and nutritional value, Kellogg's helped persuade U.S. consumers aged 25 to 49 to eat 26% more cereal than people of that age ate five years prior. The U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, totaled $5.4 billion by 1988 and had expanded three times as fast as the average grocery ...
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