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In 2014, Jovani creations were featured at Mercedes-Benz Fashion Week in Russia. The 60-piece collection shown helped introduce the brand to the Russian market. [3] Today, Jovani Fashion remains family owned and has grown to a 50-person company. Its website says it serves over 2,000 retailers worldwide. [4] Its retailers include Neiman Marcus. [5]
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The company started as a ten-person operation, designing and manufacturing fifteen styles of dresses for specialty boutiques. Jovani Fashion began primarily as an evening wear company but explored other markets in 1990, such as the growing prom and cocktail trends. By 1992, Jovani’s popularity had increased and business was booming.
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