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The Harris Poll is a global consulting and market research firm that provides the insights needed to build a better tomorrow. Founded in 1956, The Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations, and social sentiments.
Our reports investigate how people are responding to our ever-changing world, exploring subjects ranging from the Super Bowl to TikTok. They analyze data from our public polling to provide actionable insights for marketers and business leaders.
Harris On Demand provides affordable, reliable omnibus data to answer your urgent questions, all backed by the credibility of The Harris Poll name. To maximize the data’s impact, we work with you on everything from survey design to analysis.
The Harris Poll Canada 50, in partnership with Canadian Business, is based on over 5,500 interviews, offering a comprehensive ranking of how the “most visible” companies in Canada are perceived by the public.
Meet The Harris Poll team, a group of social scientists, strategists, and storytellers who know how to mine effective data and insights for our clients.
The Harris Poll is committed to providing the latest in public opinion polling on the Coronavirus outbreak as a free service to public health officials, media, policymakers, the business community, and the American public.
Our AI-powered market-research tools can remove friction and increase impact, from transcription to translation and sentiment analysis. Our brand management tool offers real-time insight into thousands of brands so you can instantly analyze, act, and evaluate marketing campaigns and brand strategy.
The Harris Poll’s research report “The American Consumer: Spending Habits Across Key Industries” captures where consumers stand near the close of 2021, and what this could signal for spending heading into 2022.
The Harris Poll, a leading public opinion, corporate, brand and reputation strategy firm, today appointed a new executive management team. John Gerzema and Will Johnson will become co- Chief Executive Officers.
Using data from QuestBrand by The Harris Poll, we examined the impact of Snapchat’s campaign on Gen Z consumers. Download our case study to learn more!