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Strategy. In marketing, segmenting, targeting and positioning (STP) is a framework that implements market segmentation. [1] Market segmentation is a process, in which groups of buyers within a market are divided and profiled according to a range of variables, which determine the market characteristics and tendencies. [2]
The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. [2] [3] It offers a visual chart with elements describing a firm's or product's value proposition, [4] infrastructure, customers, and finances, [1] assisting businesses to align their activities by illustrating potential trade-offs.
Market segmentation is the process of dividing mass markets into groups with similar needs and wants. [2] The rationale for market segmentation is that in order to achieve competitive advantage and superior performance, firms should: "(1) identify segments of industry demand, (2) target specific segments of demand, and (3) develop specific 'marketing mixes' for each targeted market segment ...
US Legal Services Market: Growth Factors and Dynamics Economic Conditions : The performance of the legal services market is closely tied to broader economic conditions. During periods of economic growth, businesses tend to engage in more transactions, leading to increased demand for legal services such as corporate law, mergers and acquisitions ...
Firmographics. Firmographics (also known as emporographics or firm demographics) are sets of characteristics to segment prospect organizations. [1] What demographics are to people, firmographics are to organizations. However, Webster (2005) suggested that the term "firmographics" is a combination of demographics and geographics.
A bubble chart is a type of chart that displays three dimensions of data. Each entity with its triplet (v1, v2, v3) of associated data is plotted as a disk that expresses two of the vi values through the disk's xy location and the third through its size. Bubble charts can facilitate the understanding of social, economical, medical, and other ...