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When the U.S. Food and Drug Administration (FDA) outlawed its use in non-medicinal products, Armour-Dial replaced it with triclocarban, a synthetic antibacterial compound. [3] [7] Dial became the leading deodorant soap brand in the U.S. [8] From 1953 until the mid-1990s, Dial soap was advertised under the slogan "Aren't you
The formula for Dial soap was modified to remove hexachlorophene after the FDA ended over-the-counter availability in 1972. [6] Bristol-Myers' discontinued Ipana toothpaste brand at one time contained hexachlorophene. Another U.S.A. brand of toothpaste containing hexachlorophene in the early 1960's was Stripe. [9]
That same year, Dial acquired Coast soap and Zout stain remover. [23] In December 2003, Dial was acquired by Henkel for $2.9 billion. [24] As a consequence of Henkel's acquisition of Dial, Henkel divested its 29% stake in The Clorox Company for $2.84 billion in cash and assets, which included the Soft Scrub and Combat brands. [25]
This limited body odor by reducing bacteria on the skin. The new soap was named Dial because of its 24-hour protection against the odor-causing bacteria. Armour introduced the soap with a full-page advertisement using scented ink in the Chicago Tribune. During the 1950s, Dial became the best-selling deodorant soap in the US.
Claims that antibacterial soap is effective stem from the long-standing knowledge that triclosan can inhibit the growth of various bacteria, as well as some fungi. [2] However, more recent reviews have suggested that antibacterial soaps are no better than regular soaps at preventing illness or reducing bacteria on the hands of users. [2] [7]
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