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Nielsen Audio (formerly Arbitron) is a consumer research company in the United States that collects listener data on radio broadcasting audiences. It was founded as the American Research Bureau by Jim Seiler in 1949 and became national by merging with Los Angeles–based Coffin, Cooper, and Clay in the early 1950s. [2]
The A.C. Nielsen company, which continues to measure television ratings today, took over American radio's ratings beginning with the 1949–50 radio season and ending in 1955–56. [40] During this era, nearly all of radio's most popular programs were broadcast on one of three networks: NBC Red, NBC Blue, or CBS' Columbia network.
At this point, KZLA began to grow in the ratings as Los Angeles' only FM country station. On its website, it claimed to be the United States' most-listened-to country radio station by virtue of the market's size, though the station was never among the top fifteen stations in the Los Angeles Arbitron ratings during its 26-year run.
The concept was written off and forgotten, as Arbitron had larger issues in its competition with the Nielsen Company for television ratings. After losing to Nielsen Company, Arbitron went back to its core business—radio ratings. Dr. Cohen's idea lay dormant until 1992, when Dr. Richard Schlunt and Dr. Patrick Nunally approached Arbitron.
The station was ranked No. 1 by Arbitron in the Bay Area from mid-1978 through 2008, a period in which it was known for hosts such as the perennially popular Ronn Owens and Len Tillem, a lawyer ...
The station became El Sol 96.3 ("The Sun 96.3") with Sylvia Villagran as the first woman to host a morning radio show in Los Angeles. According to Arbitron between 2001 and 2004, the show garnered high ratings, consistently placing it among the top three morning shows in Los Angeles. "El Sol" was one of two Spanish AC radio stations in Los ...
This would become a major issue in the music trades after the station ascended to the top spot in the Los Angeles Arbitron ratings, where both Billboard and Radio & Records had debated as to what reporting panel it would place KPWR (as well as other stations that were using the same formula), which in turn resulted in Billboard launching a ...
They were #1 in Los Angeles until 1992, when Howard Stern's syndicated show came to Los Angeles and took over the #1 spot in the Arbitron ratings. [2] On October 27, 1995 Mark & Brian convinced Frank Jordan, mayor of San Francisco, California to shower with them, completely nude, during a live radio show just before election day. [3] [4]