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  2. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    On-Page SEO: Make sure that title tags, meta descriptions, headlines, and images are optimized according to Google’s best practices. Off-Page SEO: Take a look at your backlink profile to ...

  3. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  4. These are the 2024 SEO trends you need to know - AOL

    www.aol.com/lifestyle/2024-seo-trends-know...

    “At the SMB (small- to medium-size business) level, I think this is a new feature that gives the little guys a fighting chance of finally showing up above the fold on short-tail queries. 94% of ...

  5. Local search engine optimisation - Wikipedia

    en.wikipedia.org/wiki/Local_search_engine...

    For example, local SEO is all about 'optimizing' your online presence to attract more business from relevant local searches. The majority of these searches take place on Google , Yahoo , Bing , Yandex , Baidu and other search engines but for better optimization in your local area you should also use sites like Yelp , Angie's List , LinkedIn ...

  6. Digital Strategies Small Businesses Can Use to Boost Sales on ...

    www.aol.com/digital-strategies-small-businesses...

    The number of small businesses using social media storefronts to sell products has increased 8% over last year, and 84% of small business are using Facebook to promote products and engage with ...

  7. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

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