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Maybelline New York (formerly The Maybelline Company and Mabelline and Co.), [1] trading as and commonly known as simply Maybelline (/ ˈ m eɪ b ɪ l iː n / MAY-bil-een), is an American multinational cosmetics, skin care, perfume, and personal care company, based in New York City.
Merle Norman Cosmetics Inc. or simply known as Merle Norman, is an American cosmetics company that manufactures skin care, personal care, and makeup products founded in 1931 by Merle Norman. [2] The company sells its products through e-commerce and its beauty store studio franchises, along with operating day spas through its Merle Norman Spa brand.
Lipstick contains wax, oils, antioxidants, and emollients. [48] Wax provides the structure to the solid lipstick. Lipsticks may be made from several waxes such as beeswax, ozokerite, and candelilla wax. Because of its high melting point, carnauba wax is a key ingredient in terms of strengthening the lipstick.
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A 1968 magazine ad of Elizabeth Arden in Persian, in Zan-e Rooz. The company was founded as Red Door salon on Fifth Avenue in 1910. [3] Arden's company was then sold to Eli Lilly and Company in 1971 for $38 million ($285,889,893 today).
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