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A public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO of a corporation reports to the chief executive officer (CEO). The CCO may hold an academic degree in ...
A communications manager, sometimes called public relations manager or pr manager, is a person entrusted with the management (planning, implementation and controlling) of strategic, goal-oriented communication processes between organizations (companies, associations, authorities, NGOs, etc.) and their respective stakeholders.
In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have received formal training in journalism, communications, public relations and public affairs in this role in order to ensure that public announcements are made in the most appropriate fashion and through the most appropriate channels to maximize the impact of favorable messages and ...
A publicist is a person whose job is to generate and manage publicity for a company, a brand, or public figure – especially a celebrity – or for work or a project such as a book, film, or album. Publicists are public relations specialists who maintain and represent the images of individuals, rather than representing an entire corporation or ...
Directors of communications supervise public relations staff, create communication strategies, and may serve as the key spokesperson and media contact for the organization. A director of communications may also be called a public relations manager, [1] communications director, or press secretary.
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.