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Gilbert Rogin, a Sports Illustrated editor, was brought in 1985 to revive Discover. In 1986, Time purchased the subscription lists of the shuttered magazines Science Digest and Science 86 from their publishers. Circulation for the magazine reached 925,000 by May 1987 with revenue for 1986 being $6.9 million, but annual net loss was $10 million. [6]
A press release announcing the magazine appeared in August 1933, but did not receive much interest. In 1940, business was good enough for Kalmbach to launch another magazine about railroads in general with the simple title of Trains Magazine. From its first issue dated November 1940, it grew quickly from an initial circulation of just over 5,000.
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