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Lonsdale is a British sports equipment, textile and footwear brand focused on boxing and mixed martial arts established in London in 1960. Former boxer Bernard Hart started the brand as a boxing equipment company, but it eventually branched out into clothing as well.
In the early 2000s, the Lonsdale clothing brand became popular among some neo-Nazi skinheads in Europe, partly due to the association of the four middle letters of Lonsdale – NSDA, the only visible part if worn under open jackets – with NSDAP, the acronym of Adolf Hitler's Nazi Party.
The Lonsdale Sisters, Pauline Cingalee & Florence Samuels, English dancing duo in the 1940s and 1950s; A vitola of cigar named after the 5th Earl of Lonsdale; Lonsdale (clothing), British boxing, mixed martial arts and clothing brand; Lonsdale (car), defunct British automobile brand; Lonsdale Belt, British boxing prize
clothing & accessories: Herzogenaurach, Germany: €5.489 billion ... Lonsdale: 1960 by Bernard Hart, owner by Frasers Group Sports equipment, clothing, footwear
Frasers Group plc (formerly known as Sports Direct International plc) is a British retail, sport and intellectual property group, named after its ownership of the department store chain House of Fraser.
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