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1951 Willys Jeep Truck 473 interior 1963 4WD Willys Jeep Truck rear. The Willys Jeep Truck is a truck made by Willys-Overland Motors from 1947 to 1965. The styling and engineering of the Jeep Truck was based on Willys' existing vehicles, the Willys Jeep Station Wagon and the Jeep CJ-2A.
Willys (pronounced / ˈ w ɪ l ɪ s /, "Willis" [2]) [5] [1] was a brand name used by Willys–Overland Motors, an American automobile company, founded by John North Willys.It was best known for its design and production of World War II–era military jeeps (MBs), Willys M38 and M38A1 military jeeps as well as civilian versions , and branding the 'jeep' military slang-word into the '(Universal ...
The company also began producing the Jeep Wagon/Panel Utility/Pick-up in 1946, [5] and the Jeep Truck in 1947. [6] Seeing a gap in their product lineup, Willys developed the Jeepster to crossover from their "utilitarian" trucks to the passenger automobile market. It was to expand its Jeep work truck focus and thus broaden Willys' customer base. [7]
A 1949 Willys Jeep Truck pickup with flathead engine and four-wheel-drive, photographed in a Colorado wrecking yard.
The Willys-Overland Truck was the first Jeep vehicle to deviate from the standard short wheelbase, flat fender style. Available in two- or four-wheel drive, it was 100 percent truck. Initially ...
Joe Frazer, president of Willys-Overland from 1939 until 1944, claimed to have coined the word jeep by slurring the initials G.P., [129] possibly related to Willys-Overland's 1943 trademark and 1946 copyright claims to the Jeep name. However, the company handling Willys' public relations in 1944 wrote that the jeep name probably came from the ...
The Jeep Wagon was the first Willys product with independent front suspension. Barney Roos, Willys' chief engineer, developed a system based on a transverse seven-leaf spring. The system, called "Planadyne" by Willys, was similar in concept to the "planar" suspension Roos had developed for Studebaker in the mid-1930s. [10]
In 1944, Willys-Overland, the primary manufacturer of the World War II military Jeep, built the first prototypes for a commercial version – the CJ, short for "civilian Jeep". [3] The design was a direct evolution from the war jeep, but the most obvious change was adding a tailgate, and relocating the spare wheel to the side.