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In 1969, Bic launched its advertising campaign in the United States. A year later, the four-color Bic was launched. The four-color pen allowed one to change the ink color without changing the pen. [13] Bic's ability to mass produce the manufacturing of their pens resulted in low prices. [14] The Conté company was acquired by BIC in 1979. [15]
The BIC Cristal (stylised as BiC Cristal and also known as the Bic Biro) is an inexpensive, disposable ballpoint pen mass-produced and sold by Société Bic of Clichy, Hauts-de-Seine, France. [1] It was introduced in 1950 and is the best-selling pen in the world, with the 100 billionth sold in September 2006.
Using Swiss watchmaking tools, he devised a manufacturing process that produced stainless-steel balls for the tip of the pen, [4] and the Bic Cristal ballpoint pen became his first product in 1950. [6] [7] The Bic Cristal ballpoint pen went on to become a worldwide best-seller. [6] He then invented the famous four-color pen in 1969. [8]
If you look at 150 years of grooming history, it comes up and down. We’re now in a cycle of facial hair with remote work. On the other hand, body shaving has exploded over the last 20 years.
The pen measures 5.5 metres (18 ft 0.53 in) long and weighs 37.23 kilograms (82.08 lb). [62] The world's most popular pen is the Bic Cristal, with the 100 billionth model sold in September, 2006. The Bic Cristal was launched in December 1950 and roughly 57 are sold per second. [63]
According to the Independent, the idea was conjured up by the French company, Bic, who added the holes to prevent people from choking to death if they were to accidentally swallow one.