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  2. 13 Technical SEO Tips to Master Google Updates in 2025 - AOL

    www.aol.com/13-technical-seo-tips-master...

    Here are some tips for best image practices for your website: Choose the Proper Format: Opt for WebP if supported, JPEG for photos, PNG for transparent graphics, and GIFs for simple animations.

  3. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    On-Page SEO: Make sure that title tags, meta descriptions, headlines, and images are optimized according to Google’s best practices. Off-Page SEO: Take a look at your backlink profile to ...

  4. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .

  5. These are the 2024 SEO trends you need to know - AOL

    www.aol.com/lifestyle/2024-seo-trends-know...

    Focus on generative engine optimization (GEO). Diversify your strategy beyond the basics of SEO. Include time to value in your articles and posts, and don’t forget to emphasize a good user ...

  6. Keyword research - Wikipedia

    en.wikipedia.org/wiki/Keyword_research

    Keyword research is a practice search engine optimization (SEO) professionals use to find and analyze search terms that users enter into search engines when looking for products, services, or general information. Keywords are related to search queries.

  7. Article spinning - Wikipedia

    en.wikipedia.org/wiki/Article_spinning

    The practice is sometimes considered to fall under the category of spamdexing, a black hat SEO practice, given that no genuinely new content is created. Website authors use article spinning to reduce the similarity ratio of rather redundant pages or pages with minimal or meaningless or uninformative content, and to avoid penalties in the search ...

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