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In social science research social-desirability bias is a type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favorably by others. [1] It can take the form of over-reporting "good behavior" or under-reporting "bad" or undesirable behavior.
Neutral questions: The goal of this strategy is to use questions that are rated as neutral by a wide range of participants so that socially desirable responding does not apply. [ 2 ] Randomized response technique : This technique allows participants to answer a question that is randomly selected from a set of questions.
A high number of socially desirable responses might indicate that the respondent is generally concerned with social approval and conforming to societal conventions, while a low score might indicate that the respondent is less concerned with such things and is more willing to answer survey questions truthfully and representing themselves accurately.
The Balanced Inventory of Desirable Responding (BIDR) is a psychometric tool that serves as a 40-item self-report questionnaire. BIDR assesses the potential social desirability bias in respondents' answers and further shows the composition of impression management (IM) and self-deception enhancement (SDE) within that bias.
The apprehensive-participant role in which the participant is so concerned about how the experimenter might evaluate the responses that the participant behaves in a socially desirable way. [ 5 ] Dealing with demand characteristics
Acquiescence bias, also known as agreement bias, [1] is a category of response bias common to survey research [2] in which respondents have a tendency to select a positive response option [1] [3] or indicate a positive connotation disproportionately more frequently.
Interviews and questionnaires intrude as a foreign element into the social setting they would describe, they create as well as measure attitudes, they elicit atypical role and response, they are limited to those who are accessible and who will cooperate, and the responses obtained are produced in part by dimensions of individual differences ...
The false-uniqueness effect is an attributional type of cognitive bias in social psychology that describes how people tend to view their qualities, traits, and personal attributes as unique when in reality they are not.