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Political communication, and as a subfield of it election campaign communication, is studied within several disciplines of social sciences including communication studies, political science, psychology as well as sociology. Research across disciplines leads to the development of a variety of different research methods. In the past scholars ...
Political communication has long used political persuasion, which is a key subfield for rhetoric studies. Political figures understand the role of the media in gaining the acceptance of voters. [18] For example, political communication delivered through social media tends to be accompanied by social interaction and public opinion. [19]
The digital architecture of each social media platform influences how users receive information and interact with each other, thereby influencing the political communication strategies employed on each social media platform. [4] Users can connect directly to politicians and campaign managers and vice versa.
The development of election campaign communication can be divided in three phases, a traditional, party-centered period after World War II, a media-centered, personalizing and professionalizing modern period from the 1960s to the 1980s and a still emerging postmodern phase or period of political marketing, characterized by marketing-logics, fragmentation of voter groups, negativity and new ...
With those components, the most important factor that separates strategic communication from other types of communication is the synchronization and coordination of U.S. efforts. For example, in the National Strategy for Public Diplomacy and Strategic Communication, all strategic communication efforts activities should: [4]
Political linguistics is the study of the relations between language and politics. It argues that language gives origin to the state. The reason is that when humans perform linguistic communication, they use media. Media extend the distance of linguistic communication. Humans interact with one another on a large scale. They form a large community.
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Americanization in election campaign communication is the adaptation of particular, successful election campaign elements and strategies, first developed in the United States, in other countries. Two main characteristics of Americanization are the instrumental relationship between politics and media and the professionalization of election ...