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Post Toasties was an early American breakfast cereal made by Post Foods. It was named for its originator, C. W. Post, and intended as the Post version of corn flakes. [1] [2] Post Toasties were originally sold as Elijah's Manna [3] (c. 1904) until criticism from religious groups (and consequent loss of sales) led to a change of name in 1908. [4 ...
Post Consumer Brands, LLC (previously Post Cereals and Postum Cereals; also known as simply "Post") is an American consumer packaged goods food manufacturer headquartered in Lakeville, Minnesota. The company, founded in 1895 by C. W. Post , owns a large portfolio of cereal brands that include Bran Flakes , Honey Bunches of Oats , Golden Crisp ...
Post has been accused of stealing several of Kellogg's recipes, including Kellogg's Caramel Coffee Cereal (Post's Postum), Cornflakes (Toasties), and Malted Nuts . [4] [5] In 1895, Post founded Postum Cereal Co., with his first product, Postum cereal beverage. Post's first breakfast cereal premiered in 1897, and he named the product Grape-Nuts ...
In February 1964, Post announced they would soon release a new breakfast pastry using this method, which they named Country Squares. However, the announcement came well ahead of the company's ability to produce and distribute the product, during which time rival Kellogg's was able to release their new product, Pop Tarts .
On December 31, 2012, Post Holdings acquired Attune Foods, a marketer of premium organic cereals and snacks under the Attune, Uncle Sam and Erewhon brands. [7]On May 28, 2013, Post Holdings purchased the branded and private label cereal, granola and snacks business of Hearthside Food Solutions, which included the Golden Temple, Peace Cereal, Sweet Home Farm and Willamette Valley Granola ...
General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William (C. W.) Post as the Postum Cereal Company in 1895.. The company changed its name to "General Foods" in 1929, after several corporate acquisitions, by Marjorie Merriweather Post after she inherited the established cereal business from her father, C. W. Post.
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Marjorie Merriweather Post (March 15, 1887 – September 12, 1973) was an American businesswoman, socialite, and philanthropist. She was the daughter of C. W. Post and the owner of General Foods Corporation. For much of Post's life, she was known as the wealthiest woman in the United States. [1] [2]