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A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in a wordmark.
Icon design is the process of designing a graphic symbol that represents some real, fantasy or abstract motive, entity or action. In the context of software applications , an icon often represents a program , a function, data or a collection of data on a computer system.
Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer.
Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the ...
Brand, a name, logo, slogan, and/or design scheme associated with a product or service Branding (promotional) , the distribution of merchandise with a brand name or symbol imprinted Brand management , the application of marketing techniques to a specific product, product line, or brand
A mark is a written or imprinted symbol used to indicate some trait of an item, for example, its ownership or maker. [1] [2] Mark usually consists of letters, numbers, words, and drawings. [3] Inscribing marks on the manufactured items was likely a precursor of communicative writing. [4] Historically, the marks were used for few purposes: [5]
Trademarks help consumers recognize a brand in the marketplace and distinguish it from competitors. [19] A service mark, also covered under the Lanham Act, is a type of trademark used to identify services rather than goods. [20] The term trademark is used to refer to both trademarks and service marks. [19]
Typographical symbols and punctuation marks are marks and symbols used in typography with a variety of purposes such as to help with legibility and accessibility, or to identify special cases. This list gives those most commonly encountered with Latin script. For a far more comprehensive list of symbols and signs, see List of Unicode characters.