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Clothing brands and manufacturers size their products according to their preferences. [12] For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard.
The joint European standard for size labelling of clothes, formally known as the EN 13402 Size designation of clothes, is a European standard for labelling clothes sizes. The standard is based on body dimensions measured in centimetres , and as such, and its aim is to make it easier for people to find clothes in sizes that fit them.
There are multiple size types, designed to fit somewhat different body shapes. Variations include the height of the person's torso (known as back length), whether the bust, waist, and hips are straighter (characteristic of teenagers) or curvier (like many adult women), and whether the bust is higher or lower (characteristic of younger and older women, respectively).
Kmart's longest lasting logo, used from 1969 to 1990. Under the leadership of executive Harry Cunningham, S.S. Kresge Company opened the first Kmart-named store, at 27,000 square feet (2,500 square meters), which was referred to by Kresge as a "bantam" Kmart and was in fact originally intended to be a Kresge store until late in the planning process, on January 25, 1962, in San Fernando ...
Shorts would soon become more popular by the late 1960s as a result of the countercultural movement that defined the decade, and men and women started wearing jean shorts and other variants as the 1970s dawned. [6] It would become more common for men to wear shorts as casual wear in summer, but much less so in cooler seasons. [citation needed]
At the end of the 1960s, the fashion industry had tried unsuccessfully to promote the mid-calf-length or midi skirt as a fashionable replacement for the miniskirt. [2] [7] In contrast to the lukewarm response to the midi, shoppers enthusiastically embraced the idea of short shorts, which were made available at all price levels from haute couture to inexpensive ready-to-wear. [2]