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  2. Buyer decision process - Wikipedia

    en.wikipedia.org/wiki/Buyer_decision_process

    Common examples include shopping and deciding what to eat. Decision-making is a psychological construct. This means that although a decision cannot be "seen", we can infer from observable behavior that a decision has been made. Therefore, we conclude that a psychological "decision-making" event has occurred.

  3. Wishful thinking - Wikipedia

    en.wikipedia.org/wiki/Wishful_thinking

    In addition to being a cognitive bias and a poor way of making decisions, wishful thinking is commonly held to be a specific informal fallacy in an argument when it is assumed that because we wish something to be true or false, it is actually true or false. This fallacy has the form "I wish that P were true/false; therefore, P is true/false."

  4. Consumer behaviour - Wikipedia

    en.wikipedia.org/wiki/Consumer_behaviour

    Consumer behaviour is the study of individuals, groups, or organisations and all activities associated with the purchase, use and disposal of goods and services.It encompasses how the consumer's emotions, attitudes, and preferences affect buying behaviour.

  5. Buyer's remorse - Wikipedia

    en.wikipedia.org/wiki/Buyer's_remorse

    Buyer's remorse is an example of post-decision dissonance, where a person is stressed by a made decision and seeks to decrease their discomfort. [2] The buyer may change their behavior, their feelings, their knowledge about the world (what they thought the purchased item would be like), or even their knowledge of themselves. [3]

  6. Attitude (psychology) - Wikipedia

    en.wikipedia.org/wiki/Attitude_(psychology)

    The term attitude with the psychological meaning of an internal state of preparedness for action was not used until the 19th century. [3]: 2 The American Psychological Association (APA) defines attitude as "a relatively enduring and general evaluation of an object, person, group, issue, or concept on a dimension ranging from negative to positive.

  7. Wishful Thinking (book) - Wikipedia

    en.wikipedia.org/wiki/Wishful_Thinking_(book)

    Wishful Thinking: a theological ABC, reissued in 1993 as Wishful Thinking: a seeker’s ABC, [1] is a collection of meditations on faith, Christianity, and theology by Frederick Buechner. It is the first of Buechner’s lexical trilogy, which includes Peculiar Treasures (1979) and Whistling in the Dark (1988).

  8. Buyers club - Wikipedia

    en.wikipedia.org/wiki/Buyers_club

    A buyers club or buying club is a club organized to pool members' collective buying power, enabling them to make purchases at lower prices than are generally available, or to purchase goods that might be difficult to obtain independently.

  9. Bookworm - Wikipedia

    en.wikipedia.org/wiki/Bookworm

    The classic bibliophile loves to read, admire and collect books, [A] often amassing a large and specialized collection. Bibliophiles usually possess books they love or that hold special value, as well as old editions with unusual bindings, autographed, or illustrated copies.

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