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Pacifica Beauty is an American cosmetics company based in Carpinteria, California. [ 1 ] [ 2 ] [ 3 ] It was founded in 1996 by Brook Harvey-Taylor and Billy Taylor in Portland, Oregon . [ 4 ] [ 5 ]
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[1] [4] The product was aimed at African American women who straightened their hair to eliminate the need to use a hot comb, grease, and frequent trips to the beauty shop. [1] [3] By the 1960s had an estimated 80 percent of the black hair-care market and annual sales of $12.6 million by 1970. [1]
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Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. Hair may be colored, trimmed, shaved, plucked or otherwise removed with treatments such as waxing, sugaring and threading. Hair care services are offered in salons, barbershops and day spas, and products are available commercially for ...
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