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In 1992, light beers became the biggest domestic beer in America, and in 1998, Miller relabeled its "Lite" brand as "Miller Lite". [18] In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection. [19]
Introduced to market on July 31, 1977, the brand formulation had 97 kcal (406 kJ), to compete with Miller Lite's 96 kcal (402 kJ), and was called "Anheuser-Busch Natural Light." The brand was Anheuser-Busch's first widely-distributed light beer , followed by Michelob Light and Bud Light , introduced in 1978 and 1981, respectively.
Natural Light is an economy brand 4.2% ABV reduced-calorie pale lager introduced in 1977. [70] The brand was originally called Anheuser-Busch Natural Light. In 2008 The Wall Street Journal listed it as the fifth largest selling beer in the U.S. [71] Natural Ice is an economy brand 5.9% ABV ice beer, introduced in 1995.
On February 27, 2017, after 11 years of operation, Anheuser-Busch announced a total re-brand of Shock Top, with a new simplified logo focusing more on "Wedgehead" the brand's mascot, an orange wedge with a Mohawk and sunglasses, as well as introducing vibrantly colored packages, and a new, smaller, slate of products in an effort to brand the company with a "laid-back carefree attitude."
A beer logo created in memory of a celebrated Sheffield knife maker has been redesigned after a complaint that it encouraged violence was upheld. The branding for the ale "Stan" included a cartoon ...
Coors Light has a "mountain icon" to represent the beer as part of the logo. As of 2020, the icon is a stylized drawing of a mountain with two peaks, along with the removal of their famous 'cold lined' can conditioning blue liner. Coors Light advertising highlights the quality of the beer as the most refreshing place on earth. Additionally ...
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In 2012, Steel Reserve 8.1% ABV received the gold medal in the category of 'American-Style Premium Lager or Specialty Lager' at the World Beer Cup.Additionally, the American malt liquor style ale has been rated within the 83 percentile [4] earning the good rating by Beeradvocate, while users of the site have accumulated a rating of 60 - poor (2017).