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According to a report by PRCAI titled ‘State of the Industry Survey 2019’, PR industry in India grew 12% to reach Rs 1,600 cr in 2019. [1] [2] Though conventional Media Relations continues to be the key revenue source for agencies, the revenue share of digital and social media services increased from 12 per cent in FY18 to 16 per cent in FY19.
PRCAI was established on October 4, 2001. On the lines of the Public Relations and Communications Association in the United Kingdom, it was formed and mooted by various public relations firms in India. It is affiliated with the International Consultancy Communications Organization (ICCO) which is an international association for all national ...
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Download as PDF; Printable version; In other projects ... Pages in category "Public relations" The following 77 pages are in this category, out of 77 total ...
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.