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An organizational chart, also called organigram, organogram, or organizational breakdown structure (OBS), is a diagram that shows the structure of an organization and the relationships and relative ranks of its parts and positions/jobs. The term is also used for similar diagrams, for example ones showing the different elements of a field of ...
A vertical structured organization or a "tall" company describes a chain of management, usually with a CEO at the top delegating authority to lower-level managers through mid-level managers. Horizontal or "flat" companies , however, have fewer middle-managers, which implies that high-level managers are more involved in daily tasks and interact ...
A chief marketing officer (CMO), also called a chief brand officer (CBO), [1] [2] is a C-suite corporate executive responsible for managing marketing activities in an organization. The CMO leads brand management , marketing communications (including advertising , promotions and public relations ), market research , product marketing ...
Global marketing is defined as “marketing on a worldwide scale reconciling or taking global operational differences, similarities and opportunities to reach global objectives". [ 1 ] [ 2 ] Global marketing is also a field of study in general business management that markets products, solutions, and services to customers locally, nationally ...
The U.S. Commercial Service, through its Strategic Corporate Partnership program, [2] has Public Private Partnership agreements with 17 private organizations, including several banks, legal and regulatory organizations, transportation and shipping organizations, event organizers, trade risk service companies and the publisher of Commercial News ...
Grey Group is a global advertising and marketing agency with headquarters in New York City, [1] and 432 offices in 96 countries, operating in 154 cities. [2] It is organized into four geographical units: North America; Europe, Middle East and Africa, Asia-Pacific, and Latin America.
The Interpublic Group of Companies, Inc. (IPG) is an American publicly traded advertising company.The company consists of five major networks: FCB, IPG Mediabrands, McCann Worldgroup, MullenLowe Group and Marketing Specialists, as well as several independent specialty agencies in the areas of public relations, sports marketing, talent representation and healthcare. [3]
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