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The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
Edward Bernays was born in Vienna to a Jewish family. [13] His mother, Anna (1858–1955), was Sigmund Freud's sister, and his father Eli (1860–1921) was the brother of Freud's wife, Martha Bernays; their grandfather, Isaac Bernays (through their father Berman), was the chief rabbi of Hamburg and a relative of the poet Heinrich Heine.
Crystallizing Public Opinion is a book written by Edward Bernays and published in 1923. It is perhaps the first book to define and explain the field of public relations. [1] Bernays defines the counsel on public relations, as, more than a press agent, someone who can create a useful symbolic linkage among the masses.
In a practical example of Edward Bernays’ theory detailed in his essay, George Washington Hill, president of the American Tobacco Company, hired Edward Bernays in 1928 to lead a campaign to entice more women to smoke in public. [7] The campaign is believed to have helped to convert attitudes towards women's smoking from a social taboo to a ...
Public relations (PR) is the practice ... and group formations of society in order to provide ideas to the public's consciousness. ... in public-relations campaigns ...
Despite the relative significance of Propaganda to twentieth century media history and modern public relations, surprisingly little critique of the work exists. Public relations scholar Curt Olsen argues that the public largely accepted Bernays's "sunny" view of propaganda, an acceptance eroded by fascism in the World War II era. [12]