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Family affects audiences at the psychological level, the level at which advertising is most effective. [9] Personal persuasion appeals to one's demographic identity or consumer behaviors. The family is persuasive because although a family may make a purchase decision as a unit, one family member may make most of its buying decisions. [10]
One form of print advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad paid by the word or line. Another form of print advertising is the display ad, which is generally a larger ad with design elements that typically run in an article section of a newspaper. [62]: 14
In 2010 the group Victorious Secrets won a contest to replace the faux band in a new series of ads. In 2012 the faux band returned in a new series of ads. Wendell the baker: French Toast Crunch cereal: 1995–late 1990s: Frito Bandito: Fritos: 1960s: voiced by Mel Blanc: The Frito Spokesbag: 2012–present: Frito Kid: 1952–1967: used for ...
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The "Family status" of an ad ("family safe," "non-family safe," or "adult") is set by a Google reviewer and indicates what "audiences the ad and website are appropriate for." This will change at what time, on which page, and in which country an ad can appear. [22] As of December 2010, Google AdWords decreased restrictions on sales of hard ...
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Apple's "Think different" logo "Think different" is an advertising slogan used from 1997 to 2002 by Apple Computer, Inc., now named Apple Inc. The campaign was created by the Los Angeles office of advertising agency TBWA\Chiat\Day. [1]
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.