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Metaphor may also be used for any rhetorical figures of speech that achieve their effects via association, comparison or resemblance. In this broader sense, antithesis, hyperbole, metonymy and simile would all be considered types of metaphor. Aristotle used both this sense and the regular, current sense above. [1]
In some cases, the visual metaphor has a clear and concise message, and other times it is much more complex and hard to break down. Visual metaphors are one of the most common rhetorical devices used in advertising. [14] An example of a visual metaphor within advertisements can be found many places, but one is from a BMW campaign in 2007.
The couple metaphor-metonymy had a prominent role in the renewal of the field of rhetoric in the 1960s. In his 1956 essay, "The Metaphoric and Metonymic Poles", Roman Jakobson describes the couple as representing the possibilities of linguistic selection (metaphor) and combination (metonymy); Jakobson's work became important for such French ...
Women, Fire, and Dangerous Things explores the effects of cognitive metaphors, both culturally specific and human-universal, on the grammar per se of several languages, and the evidence of the limitations of the classical logical-positivist or Anglo-American School philosophical concept of the category usually used to explain or describe the ...
Metaphors We Live By is a book by George Lakoff and Mark Johnson published in 1980. [ 1 ] [ 2 ] The book suggests metaphor is a tool that enables people to use what they know about their direct physical and social experiences to understand more abstract things like work, time, mental activity and feelings.
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Likewise, there is a correlation between knowing and seeing forming the primary metaphor knowing is seeing. Understanding an expression such as glass ceiling rests on two such primary metaphors. Evidence for primary metaphors is usually observed in the use of language, though evidence from the visual domain has also been researched. [ 3 ]