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The Louis Vuitton label was founded by Vuitton in 1854 on Rue Neuve des Capucines in Paris. [21] Louis Vuitton had observed that the HJ Cave Osilite [22] trunk could be easily stacked. In 1858, Vuitton introduced his flat-topped trunks with Trianon canvas, making them lightweight and airtight. [21]
Vuitton has the Community trademark 'Vuitton' as well as the French trademarks 'Louis Vuitton' and 'LV'. These are widely accepted for having a well-renowned reputation. In 2003, Vuitton detected that if internet users entered his trademark terms into Google's search engine, they would be directed to websites selling imitations of Vuitton's products, under the heading of 'sponsored links'.