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  2. Party plan - Wikipedia

    en.wikipedia.org/wiki/Party_plan

    The party plan is a method of marketing products by hosting what is presented as a social event at which products will be offered for sale. It is a form of direct selling.The primary system for generating sales leads for home party plan sales is the home party itself: the salesperson uses the home party business model as a source for future business by asking attendees if they would like to ...

  3. Marketing plan - Wikipedia

    en.wikipedia.org/wiki/Marketing_plan

    A marketing plan is a plan created to accomplish specific marketing objectives, outlining a company's advertising and marketing efforts for a given period, describing the current marketing position of a business, and discussing the target market and marketing mix to be used to achieve marketing goals.

  4. Merchandising - Wikipedia

    en.wikipedia.org/wiki/Merchandising

    The most common adult-oriented merchandising is that related to professional sports teams (and their players). [citation needed] A smaller niche in merchandising is the marketing of more adult-oriented products in connection with similarly adult-oriented films and TV shows. This is common especially with the science fiction and horror genres.

  5. Marketing activation - Wikipedia

    en.wikipedia.org/wiki/Marketing_activation

    Marketing activation is the execution of the marketing mix as part of the marketing process. The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.

  6. Bernard Marcus, cofounder of The Home Depot and billionaire ...

    www.aol.com/bernard-marcus-cofounder-home-depot...

    He earned his degree in merchandising and marketing at Rutgers University and went into the retailing industry working for various chains. ... so the duo hatched a plan to start a new chain that ...

  7. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    The marketing plan identifies key opportunities, threats, weaknesses, and strengths, sets objectives, and develops an action plan to achieve marketing goals. Each section of the 4P's sets its own objective; for instance, the pricing objective might be to increase sales in a certain geographical market by pricing their own product or service ...

  8. Sales management - Wikipedia

    en.wikipedia.org/wiki/Sales_management

    A sales plan is a strategic document that outlines the business targets, resources and sales activities. It typically follows the lead of the marketing plan, strategic planning [2] [3] and the business plan with more specific detail on how the objectives can be achieved through the actual sale of products and services. Sales is a recurring and ...

  9. 10 Pitfalls New Entrepreneurs Should Avoid When Starting a ...

    www.aol.com/10-pitfalls-entrepreneurs-avoid...

    Instead, master the basics before scaling. “Focus on one core offer and leverage one or two social platforms where your ideal clients are already active,” she said. In the beginning, remember ...