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Weetabix was the title sponsor of the Women's British Open between 1987 and 2006. It has also previously sponsored Northamptonshire Police, providing a mobile police station in 2004. [29] It was one of the sponsors of the World Cup in Argentina in 1978. Weetabix was the main sponsor of the first BMX World Championships held in the UK in 1986 ...
Weetabix is a breakfast cereal produced by Weetabix Limited in the United Kingdom. It comes in the form of palm-sized (approx. 9.5 cm × 5.0 cm or 4" × 2") wheat biscuits . Variants include organic and Weetabix Crispy Minis (bite-sized) versions.
Osborne proceeded at that time to the United States, establishing a Weetabix factory in Clinton, Massachusetts. However, the venture was unsuccessful. Weetabix eventually entered the US market from Canada via Clinton, Massachusetts, the site of the original US factory. [citation needed] Weet-Bix Clusters will be discontinued by June 2025. [3]
Ready Brek (stylized as Ready brek) is an oat-based breakfast cereal produced by Weetabix Limited. It is intended to be served hot, and comes in two varieties — 'original' and 'chocolate'. Other variants were available but have since been discontinued. Original Ready brek is a mix of rolled oat flakes and oat flour fortified with vitamins.
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Weetos is the only cereal by Weetabix Food Company that is marketed toward the youth and children segment and, as a result, has a long history with mascots.The original mascot, introduced in 1987, was a skateboarder named Derek, who "found life really boring, until new Weetos came out of the blue!", delivered in a broad West Midlands accent.