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Individual branding, also called individual product branding, flanker brands or multibranding, is "a branding strategy in which products are given brand names that are newly created and generally not connected to names of existing brands offered by the company." [1] Each brand, even within a same company, has a unique name, identity and image ...
Sometimes, however, the choices aren't as varied as the brand names might indicate. Some companies practice "multibranding," running apparently competing brands within the same industry to soak up ...
The Mercedes-Benz CLR was a prototype race car developed by Mercedes-Benz in collaboration with in-house tuning division AMG and motorsports specialists HWA GmbH. [4] Designed to meet Le Mans Grand Touring Prototype (LMGTP) regulations, the CLRs were intended to compete in sports car events during 1999, most notably at the 24 Hours of Le Mans which Mercedes had last won in 1989.
The name change was unpopular with both the public and employees, and the company was renamed Royal Mail Group plc the following year. [31] Telecom Éireann became eircom in 1999. [32] US West, one of the original 7 Regional Bell Operating Companies, was acquired by Qwest in 2000. [citation needed]
An original brand manufacturer, or OBM, is typically a company that sells an entire product made by a single company. Selling the product of the same company under its own brand just adds a virtual extrinsic value to the product. The term appears as a deduction from the terms OEM and ODM. The specific meaning of the term varies in different ...
The parent company of fashion retailer Forever 21 has merged with JCPenney to form a brand new company called Catalyst Brands. Sparc Group, which is also over the brands Aéropostale, Brooks ...
5. Borden American Cheese Singles. The truth is, so many of these cheeses taste identical. Borden and Harris Teeter are really similar, both lacking any distinct flavors that make them unique or ...
CLR (formerly Computer Language Research), a subsidiary of Thomson Reuters Tax & Accounting; Council on Library Resources, USA; Circle of Liberal Reformers, a political party in Gabon; Central London Railway, which became part of the London Underground