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Social media analytics or social media monitoring is the process of gathering and analyzing data from social networks such as Facebook, Instagram, LinkedIn, or Twitter. A part of social media analytics is called social media monitoring or social listening. It is commonly used by marketers to track online conversations about products and companies.
Social media intelligence (SMI or SOCMINT) comprises the collective tools and solutions that allow organizations to analyze conversations, respond to synchronize social signals, and synthesize social data points into meaningful trends and analysis, based on the user's needs.
In short, social data analytics involves the analysis of social media in order to understand and surface insights which is embedded within the data. [ 1 ] Social data analysis can provide a new slant on business intelligence where social exploration of data can lead to important insights that the user of analytics did not envisage/explore.
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Analysts learn by doing. [4] In the article by Freed, [5] the need for programs within the educational system to help students develop these skills is demonstrated. [2] Workers "will need more than elementary basic skills to maintain the standard of living of their parents. They will have to think for a living, analyse problems and solutions ...
Social network analysis is also used in intelligence, counter-intelligence and law enforcement activities. This technique allows the analysts to map covert organizations such as an espionage ring, an organized crime family or a street gang.
Social media networks enable knowledge organizations to co-produce knowledge outputs by leveraging their internal capacity with massive social networks. Social networking emerged in the 2000s [ 28 ] The hierarchy ranges from the effort of individual specialists, through technical activity, professional projects, and management programs, to ...
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