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In March 2016, Google released Google Analytics 360, which is a software suite that provides analytics on return on investment and other marketing indicators. Google Analytics 360 includes seven main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center. [38]
Looker Data Sciences, Inc. is an American computer software company headquartered in Santa Cruz, California. It was acquired by Google in 2019 and is now part of the Google Cloud Platform. Looker markets a data exploration and discovery business intelligence platform. [1]
In other words, business intelligence focusses on description, while business analytics focusses on prediction and prescription. [1] Business analytics makes extensive use of analytical modeling and numerical analysis, including explanatory and predictive modeling, [2] and fact-based management to drive decision making. It is therefore closely ...
Business intelligence software is a type of application software designed to retrieve, analyze, transform and report data for business intelligence (BI). The applications generally read data that has been previously stored, often - though not necessarily - in a data warehouse or data mart .
Business intelligence (BI) consists of strategies, methodologies, and technologies used by enterprises for data analysis and management of business information. [1] Common functions of BI technologies include reporting, online analytical processing, analytics, dashboard development, data mining, process mining, complex event processing, business performance management, benchmarking, text ...
The maturity levels for business intelligence are: operational reporting; analytic reporting; business dashboards; analytic applications; It may extend further to predictive analytics, or predictive analysis may form part of the analytic application - depending on both the subject matter under analysis, and the nature of the analysis required.