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  2. Color psychology - Wikipedia

    en.wikipedia.org/wiki/Color_psychology

    Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2]

  3. Opponent-process theory - Wikipedia

    en.wikipedia.org/wiki/Opponent-process_theory

    The colors in each pair oppose each other. Red-green receptors cannot send messages about both colors at the same time. This theory also explains negative afterimages; once a stimulus of a certain color is presented, the opponent color is perceived after the stimulus is removed because the anabolic and catabolic processes are reversed. For ...

  4. Color preferences - Wikipedia

    en.wikipedia.org/wiki/Color_preferences

    Infants as young as 12 weeks old exhibit color preferences. [2] Generally, children prefer the colors red/pink and blue, and cool colors are preferred over warm colors. Color perception of children 3–5 years of age is an indicator of their developmental stage. Color preferences tend to change as people age. [3]

  5. Klaus Scherer - Wikipedia

    en.wikipedia.org/wiki/Klaus_Scherer

    He is a specialist in the psychology of emotion. [1] He is known for editing the Handbook of Affective Sciences and several other influential articles on emotions, expression, personality and music. He is also a founding editor of the APA journal Emotion .

  6. Max Lüscher - Wikipedia

    en.wikipedia.org/wiki/Max_Lüscher

    Max Lüscher (9 September 1923 – 2 February 2017 [1]) was a Swiss psychotherapist known for inventing the Lüscher color test, a tool for measuring an individual's psychophysical state based on their color preferences. Besides research, teaching and practicing psychotherapy in Basel, Lüscher worked for international companies, amongst other ...

  7. Unique hues - Wikipedia

    en.wikipedia.org/wiki/Unique_hues

    Unique hue is a term used in perceptual psychology of color vision and generally applied to the purest hues of blue, green, yellow and red. The proponents of the opponent process theory believe that these hues cannot be described as a mixture of other hues, and are therefore pure, whereas all other hues are composite. [ 1 ]

  8. Fashion psychology - Wikipedia

    en.wikipedia.org/wiki/Fashion_psychology

    The transformative power of clothes, the impact of changes in colors and style. A video on social expression through dress. Fashion psychology, as a branch of applied psychology, applies psychological theories and principles to understand and explain the relationship between fashion and human behavior, including how fashion affects emotions, self-esteem, and identity.

  9. Chingis Izmailov - Wikipedia

    en.wikipedia.org/wiki/Chingis_Izmailov

    In 1979 Chingis Izmailov got his PhD in psychology for his development of the spherical model of color space (with E. N. Sokolov as his scientific adviser), in 1985 was awarded his “big doctorate” (доктор наук, a Russian equivalent of the German Habilitation) for his work on color vision mechanisms and models.