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Clothing brands and manufacturers size their products according to their preferences. [12] For example, the dimensions of two size 10 dresses from different companies, or even from the same company, may have grossly different dimensions; and both are almost certainly larger than the size 10 dimensions described in the US standard.
In 1988, Evans became the market leader in womenswear above a UK size 14. In 1994, the first Evans brochure featured in Good Housekeeping and Prima magazines, consisting of just 12 pages. In 1997, Evans launched SeVen, a more fashion-led label for the younger customers and also became the first Arcadia brand to start selling online.
SEVEN is an Indian lifestyle brand that manufactures and markets casual and sportswear clothing and footwear. The brand was launched in February 2016 by Indian cricketer and former captain of the Indian national cricket team, Mahendra Singh Dhoni and RS Seven Lifestyle. Dhoni is the brand ambassador of SEVEN and also owns footwear side of the ...
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U.S. standard clothing sizes for women were originally developed from statistical data in the 1940s and 1950s. At that time, they were similar in concept to the EN 13402 European clothing size standard, although individual manufacturers have always deviated from them, sometimes significantly.