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Knabusch and Shoemaker then upholstered their innovation and marketed it as a year-round chair. The chair was a success; they held a contest to name it—La-Z-Boy was the winner. [3] In 1969, after years primarily as a manufacturer of recliners, La-Z-Boy started designing other products including reclining sofas, sleep sofas and modular groups.
In 2012, Simmons and its sister company Serta International were acquired by American private equity company Advent International. [3] As of 2022, Simmons is a subsidiary of the American company Serta Simmons Bedding, LLC of Doraville, Georgia. [4] On January 23, 2023, Serta Simmons Bedding filed for Chapter 11 bankruptcy. [5]
The founder's son, George Welch Simmons, started working his way up through the company in 1901, with a salary of $20 a week for driving trucks to the St. Louis warehouse. In 1904, he became the general manager and then later the vice-president of all the warehouses. Simmons was a Distinguished Successful Americans of his Day in 1912. [3]
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