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Colors have qualities that may cause certain emotions in people. [1] How color influences individuals may differ depending on age, gender, and culture. [2] Although color associations may vary contextually from culture to culture, one author asserts that color preference may be relatively uniform across gender and race. [3]
Color symbolism in art, literature, and anthropology is the use of color as a symbol in various cultures and in storytelling. There is great diversity in the use of colors and their associations between cultures [ 1 ] and even within the same culture in different time periods. [ 2 ]
However, connotative color associations and color symbolism tends to be culture-bound and may also vary across different contexts and circumstances. For example, red has many different connotative and symbolic meanings from exciting, arousing, sensual, romantic, and feminine; to a symbol of good luck; and also acts as a signal of danger.
How someone with grapheme–color synesthesia might perceive (not "see") certain letters and numbers. Grapheme–color synesthesia or colored grapheme synesthesia is a form of synesthesia in which an individual's perception of numerals and letters is associated with the experience of colors. Like all forms of synesthesia, grapheme–color ...
A-process refers to the one of the emotional internal processes or responses of the opponent-process theory. The A-process is largely responsible for the initial, usually fast and immediate, emotional reaction to a stimulus. The theory considers it a primary process which may be affectively positive or negative, but never neutral. [2]
A further study tested positive or negative emotional associations of pink, blue, and red among Swiss adults using the Geneva Emotion Wheel. All three hues were associated with positive emotions to the same extent among men and women. Where there were gender-based differences, pink was found to elicit more positive associations among women. [49]
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An example of a connotative color task based on cultural meaning are traffic lights, which require not only recognizing the color, but interpreting the meaning of the color (red means stop). Examples of connotative color tasks based on natural meaning are interpretation of skin tone ( blushing , sunburn , pallor , etc.) and interpretation of ...